【PAYEASY】用專櫃品牌規格重新定義網購平價商品 - 品牌識別 | 包裝設計 | 樂岑設計 Le-Cen Brand Design

Identity / Package PAYEASY

用專櫃品牌規格重新定義網購平價商品

高品質的產品只要增加設計細節價值就能翻倍

Use trade-offs for Cost–Performance ratio

案例說明: 簡介 / 挑戰 / 解決方案

intro

台灣第一位髮型設計師獲得法國L'OREAL COLOUR TROPHY冠軍,TVBS女人我最大時尚班底。當與PAYEASY合作推出自有品牌成為時尚髮型產品在網路上架的里程碑。

challenge

在跟吳依霖老師訪談時,個人形象的神祕、質感、大方、時尚、呈現著一種特殊氣質,如何把吳依霖老師的這種氣質及專業形象結合產品,並在有限的預算之內提昇產品的價值是一個重要的課題。

solution

在決定視覺以前我們先研究與分析了現況,當案件的預算無法與理想中的執行關鍵對等時,我們盡可能運用專業讓專案在預算內發揮最大效益。最終我們在包裝設計取捨無謂的裝飾及印刷加工,呈現個人品牌應展現出來的大器與質感。

Le-Cen Brand Design went through investigation and analysis to figure out current market and all the conditions before making decision of vision image. Since the limited budget cannot fulfill the ideal proposal, our profession led the case to perform its best value under budget. We decide to remove some decorations and prints that is not necessarily needed on the packing but keep the ideal core image definitely in a nice type with good quality.

Brand / BeautyHair
Service / Identity , Package
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao,Hui-Jung Liu
results

透過Payeasy團隊的努力,讓我們堅持許多在這包裝設計上的細節得以實現,在電商平台髮妝品牌中引起很大的迴響,讓這一切都協調存在的同時橫行於網路銷售創下單品項十萬瓶的銷售記錄。

With PayEasy’s effort, lots of thoughts we had for the package design are able to be executed and met with an enthusiastic response in areas of E-commerce which can be told by reaching sales record of 100,000 bottles on online shopping.

Thanks for watch