【大元廣告行銷】大數據時代來臨,用數位輔助傳統 - 網站設計 | 樂岑設計 Le-Cen Brand Design

Website 大元廣告行銷

大數據時代來臨,用數位輔助傳統

越來越多客戶都知道創造快速點擊,但如何創造這種因果關係呢?

Big Data Era, digitization is a must.

案例說明: 簡介 / 挑戰 / 解決方案

intro

泊樂是位於台北市的一個預售屋建案,主要目標客群是年輕人與小家庭。

challenge

因為案件位於台北市的精華區,案件的定位為微豪宅,我們在執行時必須將客戶想要案件精品的氛圍掌握確實,但最重要的還是如何引導使用者預約賞屋。

solution

建案開賣後,樣品屋、客戶名單、電話簡訊開發、DM傳單、路邊舉牌、大型廣告看板、網站行銷等多樣多環節的銷售模式如何定位屬於網站的策略?我們認為數位形象的曝光率已遠遠超越傳統平面廣告媒材,因此建議客戶採用一頁式網站架構來取代傳統平面廣告,透過單元式的設計安排可以使潛在買家快速掌握重點,傳遞主題印象,精準建立轉換率,因為最重要的一步還是引導並提高購屋者到現場賞屋的意願。

After the sale of construction project opened, there are many different marketing strategies and methods to advertise it, such as making cold calls, ads, fliers, model house and website. However, online services are getting far more attention then traditional ways today, hence one-page web design is recommended for replacing print ads. Through breaking down the design and information by unit, house buyers can grasp the point easily and rapidly and then boost buyers willingness to contact and reach the real estate agency.

Brand / 泊樂
Service / Website
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao
Front-End Developer / Hui-Jung Liu
http://boutique.le-cen.com/
results

網站上線後效果非常好,加上客戶原有的超強銷售實力讓這個案件在很短的時間內就完售了,另外透過網站帶來的數據分析讓客戶更清楚行銷效果的好壞,對行銷預算的分配也能更有效率。

After website was officially online and with client’s professional sales skill, the condos were sold out in a short time. Meanwhile, data analysis from the web helps the client to manage their budget and marketing strategy.

Thanks for watch