【利市茶葉】為傳統製茶代工建立當代品牌形象 - 品牌識別 | 包裝設計 | 樂岑設計 Le-Cen Brand Design

Identity / Package 利市茶葉

為傳統製茶代工建立當代品牌形象

將品牌概念導入利市茶業,用設計重塑茶文化的生活形象

Building contemporary brand image of traditional tea industry

案例說明: 簡介 / 挑戰 / 解決方案

intro

利市茶業是位於埔里的一家茶葉代工廠,擁有紮實的傳統製茶基本工,本次專案是自有品牌的產品包裝設計。

challenge

年輕二代接手老茶廠,想導入一些新穎的經營策略,如何讓老一輩的經營者接受新觀念及年輕消費者的需求會是執行上的重點。

solution

台灣茶文化至今已有傳統固有形象,從色彩著手將品牌重塑,透過活潑的色彩設計跳出傳統“茶”的形象,創造輕鬆飲茶氛圍,用年輕人的視野翻轉茶業形象,讓茶更貼近生活。此項目設計讓品牌不只重塑,新穎跳脫傳統的設計更讓品牌市場多元再生化。

Taiwan's tea culture has an inherent image for a long time. Thus, it is important to rebuild brand image right starts from its "color." Lis Tea of Life possesses both solid technique and innovative business strategy in tea industry and now they have completely change their brand image from an old-fashioned industry to a young, relaxed and trendy one right through lively color design. New design has not only rebuild the brand image but also regenerate and extend the market.

Brand / Lis Tea Of Life
Service / Identity , Package
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao,Hui-Jung Liu
results

透過這次形象翻轉的改造,年輕二代想要的品牌夢正一步步的實現,老製茶廠也找到屬於自己的新出路,期待有更多好的品牌因為設計被大家看見。

Rebuilding brand image helps traditional tea factory found a brand new way to connect with consumers and also fulfill the brand strategy raised by the second generations. Le-Cen Brand Design is glad to make effort on their success and hope that not only this tea factory client but more brands from all industry can be seen through brand design.

Thanks for watch