為傳統製茶代工建立當代品牌形象

利市茶業是位於埔里的一家茶葉代工廠，擁有紮實的傳統製茶基本工，本次專案是自有品牌的產品包裝設計與產品Logo設計。

年輕二代接手老茶廠，想導入一些新穎的經營策略，如何讓老一輩的經營者接受新觀念及年輕消費者的需求會是產品包裝設計執行上的重點。

台灣茶文化的產品包裝設計至今已有傳統固有形象，從色彩著手將品牌重塑，透過活潑的色彩設計跳出傳統“茶”的形象，創造輕鬆飲茶氛圍，用年輕人的視野翻轉茶業形象，讓茶更貼近生活。此項目設計讓品牌不只重塑，新穎跳脫傳統的產品包裝設計更讓品牌市場多元再生化。

Taiwan's tea culture has an inherent image for a long time. Thus, it is important to rebuild brand image right starts from its "color." Lis Tea of Life possesses both solid technique and innovative business strategy in tea industry and now they have completely change their brand image from an old-fashioned industry to a young, relaxed and trendy one right through lively color design. New design has not only rebuild the brand image but also regenerate and extend the market.