【錦泰隆】行動時代正式來臨、手機瀏覽也很重要 - 網站設計 | 樂岑設計 Le-Cen Brand Design

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行動時代正式來臨、手機瀏覽也很重要

RWD網頁設計因應多螢新生活,可視範圍減少掌握言簡易賅。

In mobile era, website must be optimized for mobile devices.

案例說明: 簡介 / 挑戰 / 解決方案

intro

Pa-nail是日本的指甲油品牌,主要是專攻少女市場,品牌特色是色彩豐富且活潑。

challenge

女性用品的屬性在列表需要豐富多樣、但是又不能視覺上感覺太花、看起來會太亂會是執行上須解決的難題,進口品牌需和國外原廠溝通也考驗者團隊的溝通能力。

solution

由於網路技術的發展以及行動裝置硬體的大躍進,選擇動態的方式更能夠完整體現品牌形象定位的細膩度,從工作中、通勤中、客廳發懶中的過程都能無障礙瀏覽降低跳離率,應該是現代網站很重要的重點,另一方面在滑鼠互動效果中補充花邊反而不會干擾顏色的判定並多了感性的滿足,都是利用大腦視覺指令原理『有意』與『無意』的選擇中建立設計基礎。

Due to the development of web tech and mobile devices, animation is also a choice displaying brand image. Nowadays, people browse web through different devices anytime and anywhere, eye-catching and accessible website to attract users for a longer stay is a must. A list of women's beauty products must be plentiful but also neat and tidy, thus, adding some cute little animation to the “clicks” instead of creating a fancy background may be a kind of way to perform the interaction between web and users.

Brand / pa-nail
Service / Website
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao
Front-End Developer / Hui-Jung Liu
http://www.pa-nail.com.tw/
results

網站完成後深受國外原廠肯定,尤其是遊樂園的概念更是完美呈現了這個世代少女追求可愛冒險的精神,在眾多國外代理商中獲得一致好評!在台灣更是直接反映在銷售量上,網站完成後產品業績大幅度成長!

The concept of amusement park perfectly express the cute but adventurous spirits that girls are pursuing nowadays and obtained great satisfactions from headquarters and other agents abroad. In Taiwan, it even reacted on the significant growth in sales performance.

Thanks for watch