強化視覺溝通，拉近企業與使用者的距離

旺艾科技原本是一間製造監控設備的公司，因看好寵物市場所以投入寵物用品的開發，本次專案是品牌識別設計與產品包裝設計。

因為想利用科技專業投入寵物產業，剛開始時形象還是充滿科技公司比較理性與生硬的感覺，如何重新塑造客戶品牌形象、拉近企業識別與消費者的距離是這次專案最大的挑戰。

Logo設計的概念融入客戶專業“科技”與貓咪做連結，另外透過可愛的公仔插畫做搭配與彩度比較高的配色，讓整體品牌識別在設計上顯得活潑有趣且不失科技感。

WANT i Technology makes and retails high-tech surveillance equipment. Therefore, when they start in the pet industry for their very first time, the brand image was rational and stiff that looks just exactly like their high-tech company. Le-Cen Brand Design decided to connect client’s “professional tech” and “cats” into WANTi’s corporate identity. Meanwhile, adding cute and colorful illustrations improve the brand image and shorten the distance between WANT i and their customers.