【旺艾科技】強化視覺溝通,拉近企業與使用者的距離 - 品牌識別 | 包裝設計 | 平面設計 | 樂岑設計 Le-Cen Brand Design

Identity / Package / Graphic 旺艾科技

強化視覺溝通,拉近企業與使用者的距離

以科技的專業作為產品的根本,添加一些消費者訴求創造無限可能

Advance with the times, strengthen visual communication

案例說明: 簡介 / 挑戰 / 解決方案

intro

旺艾科技原本是一間製造監控設備的公司,因看好寵物市場所以投入寵物用品的開發,本次專案是品牌識別的定位與產品包裝設計。

challenge

因為想利用科技專業投入寵物產業,剛開始時形象還是充滿科技公司比較理性與生硬的感覺,如何重新塑造客戶品牌的形象、拉近品牌與消費者的距離是這次專案最大的挑戰。

solution

CI的概念融入客戶專業“科技”與貓咪做連結,另外透過可愛的公仔插畫做搭配與彩度比較高的配色,讓整體品牌形象活潑有趣並不失科技感。

WANT i Technology makes and retails high-tech surveillance equipment. Therefore, when they start in the pet industry for their very first time, the brand image was rational and stiff that looks just exactly like their high-tech company. Le-Cen Brand Design decided to connect client’s “professional tech” and “cats” into WANTi’s corporate identity. Meanwhile, adding cute and colorful illustrations improve the brand image and shorten the distance between WANT i and their customers.

Brand / WANT i
Service / Identity , Package , Graphic
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao,Hui-Jung Liu
results

合作過程客戶非常相信我們,彼此間激盪出許多想法讓專案進行得非常順利,雖然專案執行的內容不多但還是成功改造了品牌的形象,客戶國外參展也一致獲得好評!

The cooperation between Le-Cen Brand Design and client was smooth. Many ideas being brought up and able to rebrand the business successfully. Business receives plenty of positive feedback from visitors at the expo is the best proof of the success!

Thanks for watch