%

大數據時代來臨,用數位輔助傳統

越來越多客戶都知道創造快速點擊,但如何創造這種因果關係呢?

Big Data Era, digitization is a must.

Project / 大元廣告行銷

建案開賣後,樣品屋、客戶名單、電話簡訊開發、DM傳單、路邊舉牌、大型廣告看板、網站行銷等多樣多環節的銷售模式如何定位屬於網站的策略?我們認為數位形象的曝光率已遠遠超越傳統平面廣告媒材,因此建議客戶採用一頁式網站架構來取代傳統平面廣告,透過單元式的設計安排可以使潛在買家快速掌握重點,傳遞主題印象,精準建立轉換率,因為最重要的一步還是引導並提高購屋者到現場賞屋的意願。

After the sale of construction project opened, there are many different marketing strategies and methods to advertise it, such as making cold calls, ads, fliers, model house and website. However, online services are getting far more attention then traditional ways today, hence one-page web design is recommended for replacing print ads. Through breaking down the design and information by unit, house buyers can grasp the point easily and rapidly and then boost buyers willingness to contact and reach the real estate agency.

Brand / 泊樂
Service / Website
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao,Hui-Jung Liu