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為傳統製茶代工建立當代品牌形象

將品牌概念導入利市茶業,用設計重塑茶文化的生活形象

Building contemporary brand image of traditional tea industry

Project / 利市茶葉

台灣茶文化至今已有傳統固有形象,從色彩著手將品牌重塑。 利市茶業擁有紮實的傳統製茶基本工和新穎經營策略,透過活潑的色彩設計跳出傳統“茶”的形象,創造輕鬆飲茶氛圍,用年輕人的視野翻轉茶業形象,讓茶更貼近生活。此項目設計讓品牌不只重塑,新穎跳脫傳統的設計更讓品牌市場多元再生化。

Taiwan's tea culture has an inherent image for a long time. Thus, it is important to rebuild brand image right starts from its "color." Lis Tea of Life possesses both solid technique and innovative business strategy in tea industry and now they have completely change their brand image from an old-fashioned industry to a young, relaxed and trendy one right through lively color design. New design has not only rebuild the brand image but also regenerate and extend the market.

Brand / Lis Tea Of Life
Service / Identity Package
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao,Hui-Jung Liu