Building contemporary brand image of traditional tea industry
Project / 利市茶葉
Taiwan's tea culture has an inherent image for a long time. Thus, it is important to rebuild brand image right starts from its "color." Lis Tea of Life possesses both solid technique and innovative business strategy in tea industry and now they have completely change their brand image from an old-fashioned industry to a young, relaxed and trendy one right through lively color design. New design has not only rebuild the brand image but also regenerate and extend the market.
Brand / Lis Tea Of Life
Service / Identity Package
Art Direction / Wen-Yuan Yao
Designer / Wen-Yuan Yao，Hui-Jung Liu